The Biggest Mistakes Sellers Make Before Listing: A Guide to Home Selling in Chicago

What are the biggest mistakes sellers make before listing their home in the Chicago and North Shore market?

The biggest mistakes usually happen before your home ever hits the market — from overpricing and under-preparing to ignoring local market timing. If you’re planning on home selling in Chicago, avoiding these early missteps can directly impact your final sale price and how quickly you attract serious buyers.

1. Pricing Based on Emotion Instead of Strategy

One of the most common mistakes in home selling in Chicago is pricing based on what you “need” to make or what you’ve invested over the years.

Buyers don’t price homes — the market does.

If you price too high:

• You reduce early momentum

• You limit showing activity

• You risk extended days on market

• You may end up reducing the price later

In the Chicago and North Shore market, where inventory levels and buyer demand can shift seasonally, strategic pricing is critical. The first two weeks on market are often your most important window of exposure.

Smart move: Review recent comparable sales, current competition, and active buyer demand before choosing a list price.

2. Skipping Pre-Listing Preparation

Another major mistake sellers make is assuming buyers will “see the potential.”

Today’s buyers are comparison shopping online before they ever schedule a showing. That means:

• Professional photography matters

• Decluttering matters

• Minor repairs matter

• First impressions matter

You don’t necessarily need a full renovation, but deferred maintenance, visible wear, or outdated presentation can impact perceived value.

Before listing, focus on:

• Fresh paint where needed

• Simple landscaping touch-ups

• Deep cleaning

• Neutralizing personal decor

Preparation helps your home photograph well — and that’s where most buying decisions begin.

3. Ignoring Current Market Conditions

Chicago and North Shore real estate is not one-size-fits-all. Condo markets behave differently than single-family homes. Luxury homes move differently than entry-level properties.

Some sellers make decisions based on:

• Last year’s headlines

• A neighbor’s experience

• National news

But hyper-local data matters more than national trends.

If inventory is tight, you may have leverage. If competition is increasing, you need a sharper pricing and marketing strategy.

Understanding your specific segment of the market is essential for effective home selling in Chicago.

4. Limiting Showing Flexibility

Convenience can cost you.

Restrictive showing schedules reduce buyer access, which reduces offer opportunities. The more qualified buyers who see your home, the better your negotiating position becomes.

The first few weeks on market are especially important. Maximizing exposure during that time can directly impact results.

5. Choosing an Agent Based on the Wrong Criteria

Hiring the right REALTOR® isn’t just about who suggests the highest list price.

It’s about:

• Market knowledge in Chicago and the North Shore

• Strategic pricing expertise

• Professional marketing execution

• Skilled negotiation

A strong pre-listing strategy often determines whether you sell quickly and confidently — or sit on the market adjusting your expectations.

Final Thoughts: Preparation Creates Leverage

If you’re considering home selling in Chicago or the North Shore market, remember this:

Most costly mistakes happen before you list.

Strategic pricing, thoughtful preparation, and understanding current local conditions position you for stronger offers and smoother negotiations. When you approach your sale proactively instead of reactively, you give yourself the best chance at a successful outcome.

Ready to Talk About Your Home?

If you’re thinking about selling in Chicago or the North Shore, let’s create a customized strategy for your property and timeline.

Reach out today to discuss:

• Your home’s current market position

• Pricing strategy

• Preparation recommendations

• A launch plan tailored to your goals

As a REALTOR® serving the Chicago and North Shore market, I’m here to help you make confident, informed decisions.

Let’s connect and build your plan.

This blog was created using a custom GPT from your Ai Marketing Academy membership. To explore more content and tools, visit academy.jasonpantana.com/profile.

North Shore Real Estate Update: What January 2026 Data Reveals About Wilmette, Kenilworth, Winnetka, and Glencoe

If you thought the North Shore luxury market might take a breather after the holidays, January had other plans.

The latest numbers for the core New Trier communities—Wilmette, Kenilworth, Winnetka, and Glencoe—show a market that remains remarkably strong. Prices are climbing, demand is steady, and in most areas, homes are still selling at or above asking price.

Let’s break down what the January 2026 data actually tells us.

Median Prices Continue to Climb

Price appreciation remains the dominant theme across the New Trier area.

January 2026 Median Sales Prices:

• Kenilworth: $2,100,000 (+14.8% vs. January 2025)

• Winnetka: $1,804,000 (+10.0%)

• Glencoe: $1,690,000 (+7.7%)

• Wilmette: $1,075,000 (+16.2%)

Every community posted solid year-over-year gains, with Wilmette leading the way at an impressive 16.2 percent increase.

Kenilworth once again tops the list as the most expensive market, crossing the $2.1 million median mark, while Winnetka and Glencoe continue to show steady, sustainable growth.

The takeaway is clear: North Shore home values are not just holding steady—they’re accelerating.

Sellers Are Still Getting Top Dollar

Another key indicator of market health is how close homes sell to their original list price.

Average Percent of Original Price Received (January 2026):

• Winnetka: 103.2%

• Glencoe: 102.6%

• Wilmette: 102.5%

• Kenilworth: 98.5%

Three of the four communities averaged well above 100 percent of asking price. That means multiple-offer scenarios remain common, especially in Wilmette, Winnetka, and Glencoe.

Kenilworth, with its smaller and more specialized inventory, sits just under 100 percent—typical for a high-end market where pricing strategies can be more nuanced.

For sellers, this is about as favorable an environment as you could hope for.

Market Time: A Mixed Picture

How quickly are homes selling? It depends on the community.

Average Days on Market (January 2026):

• Wilmette: 28 days (–20.0%)

• Glencoe: 43 days (–12.2%)

• Winnetka: 53 days (+32.5%)

• Kenilworth: 63 days (+37.0%)

Wilmette stands out as the speed champion, with homes selling in under a month on average—a notable improvement from last year.

Glencoe also saw quicker sales compared to January 2025.

Winnetka and Kenilworth, on the other hand, experienced longer average market times. That’s not necessarily a warning sign—higher price points and more custom properties often require longer marketing periods—but it does highlight the importance of proper pricing and positioning.

Inventory Levels Tell an Important Story

Months supply of inventory helps explain why prices remain so strong.

Months Supply of Homes for Sale (January 2026):

• Wilmette: 1.0 months

• Winnetka: 1.3 months

• Kenilworth: 1.8 months

• Glencoe: 1.9 months

Anything under 3 months is considered a seller’s market—and every single New Trier community is well below that threshold.

Compared to last year:

• Wilmette: –16.7%

• Kenilworth: –35.7%

• Winnetka: –27.8%

• Glencoe: +26.7%

With the exception of Glencoe, inventory tightened significantly year over year, keeping competition high and pricing firm.

Even in Glencoe, where supply increased, demand remains strong enough to support rising prices.

What This Means for Buyers

For North Shore buyers, the message is straightforward:

• Well-priced homes are still drawing multiple offers

• Competition is especially strong in Wilmette and Winnetka

• Being prepared—financially and strategically—is critical

• Flexibility and decisiveness are key to success

This is not a market where casual house hunting works. Buyers who win are the ones who are ready to act.

What This Means for Sellers

For sellers in the New Trier communities, conditions remain highly favorable:

• Prices are rising

• Inventory is limited

• Buyers are active

• Strong homes are selling at or above list price

That doesn’t mean every home automatically sells itself. Thoughtful pricing, smart preparation, and targeted marketing still make a major difference—especially in the higher-end segments of Winnetka and Kenilworth.

Bottom Line

January 2026 confirmed what we’ve been seeing on the ground: the North Shore real estate market continues to show real strength.

Demand remains healthy, inventory remains constrained, and buyers are willing to pay a premium for the right home in the right location.

Whether you’re thinking about buying your next home or considering selling, understanding these market dynamics is essential to making smart decisions.

Curious how this data applies to your home or your plans?

Reach out to The Kernahan Group—Maria and Will Kernahan, your North Shore and Chicago residential property experts. We’ll help you create a strategy based on today’s market realities, not last year’s headlines.

Chicago Real Estate Update: What January 2026 Data Tells Us About Lincoln Park, Lake View, Near North Side, and Logan Square

If you’re wondering whether the Chicago housing market cooled off after the holidays, the numbers say: not even close.

The latest January 2026 data for four key Chicago neighborhoods—Lincoln Park, Near North Side, Lake View, and Logan Square—shows a market that remains firmly tilted toward sellers, with rising prices, shrinking inventory, and homes moving faster than they did a year ago.

Here’s what the numbers are telling us.

Median Prices Are Up—Across the Board

One of the clearest trends in the January data is price appreciation in every neighborhood we track.

January 2026 Median Sales Prices:

• Lincoln Park: $747,000 (+9.9% vs. January 2025)

• Lake View: $525,000 (+11.7%)

• Logan Square: $657,450 (+9.2%)

• Near North Side: $449,000 (+6.9%)

This marks the third consecutive year of January price growth in all four areas. The largest jump came from Lake View, with a nearly 12 percent year-over-year increase. Lincoln Park also saw a strong climb, approaching the $750,000 median mark.

What does this mean in practical terms? Buyers today are paying significantly more for the same home than they would have just 12 months ago—and in many cases, even more than they would have paid just a few months ago.

Sellers Are Getting Very Close to Asking Price

Another indicator of market strength is how close homes are selling to their original list price.

Average Percent of Original Price Received (January 2026):

• Logan Square: 100.9%

• Lincoln Park: 100.9%

• Lake View: 100.6%

• Near North Side: 97.3%

Three of the four neighborhoods averaged above 100 percent of list price, meaning multiple offers and competitive bidding remain common. Logan Square and Lincoln Park are especially hot, with sellers frequently receiving offers above asking.

Near North Side is slightly softer in comparison, but still very healthy at 97.3 percent—well within what we’d consider a strong market.

Inventory Is Tight—and Getting Tighter

Perhaps the most telling statistic of all is months supply of inventory. This measures how long it would take to sell all current listings at the current sales pace.

Anything under 3 months is considered a seller’s market.

Months Supply of Homes for Sale (January 2026):

• Logan Square: 1.0 months

• Lincoln Park: 1.1 months

• Lake View: 1.2 months

• Near North Side: 3.3 months

Compared to January 2025, inventory is down dramatically:

• Logan Square: –37.5%

• Lincoln Park: –35.3%

• Lake View: –20.0%

• Near North Side: –28.3%

In plain English: there simply are not enough homes for the number of buyers actively looking. That imbalance continues to put upward pressure on prices.

Homes Are Selling Faster

Not only are prices up and inventory down—homes are also selling more quickly.

Average Market Time (January 2026):

• Logan Square: 30 days (–25.0%)

• Lake View: 35 days (–7.9%)

• Lincoln Park: 40 days (–13.0%)

• Near North Side: 93 days (–10.6%)

Logan Square in particular stands out, with homes going under contract in an average of just 30 days—lightning speed for the Chicago market.

Near North Side continues to move more slowly than the other neighborhoods, which is typical given the higher concentration of luxury condos and more price-sensitive inventory.

What This Means for Buyers

If you’re planning to buy in 2026, preparation matters more than ever.

• Expect competition in Lincoln Park, Lake View, and Logan Square

• Be ready to move quickly when a well-priced home hits the market

• Strong financing and a clear strategy are essential

• Negotiation leverage is limited in most segments

Buyers who are realistic about market conditions—and who have an experienced agent guiding them—can still succeed, but flexibility and decisiveness are key.

What This Means for Sellers

For sellers, the current environment is about as favorable as it gets.

• Demand is high

• Inventory is low

• Prices continue to rise

• Well-prepared homes are selling quickly and often above list price

That said, strategy still matters. Proper pricing, smart staging, and strong marketing remain critical—especially in the Near North Side, where the market is more nuanced.

Bottom Line

January’s data makes one thing clear: the Chicago real estate market entered 2026 with real momentum.

Across Lincoln Park, Lake View, and Logan Square in particular, we are seeing classic seller’s market conditions—rising prices, limited inventory, quick sales, and frequent multiple-offer situations.

If you’ve been thinking about making a move this year, the time to start planning is now.

Thinking of buying or selling in 2026?
We’d love to help you make sense of these numbers and how they apply to your specific goals.

Reach out to The Kernahan Group—Maria and Will Kernahan, your Chicago residential property experts—to create a smart, data-driven plan for your next move.

New SALT Deduction Boost Could Mean Big Tax Savings for Chicago Homeowners

What’s changed in the SALT deduction—and how could it impact your property tax savings as a homeowner in Chicago?

Starting now, the IRS has significantly increased the SALT (State and Local Tax) deduction cap—from $10,000 to $40,000 for many homeowners. If you live in a high-tax area like Chicago, this could unlock thousands of dollars in potential tax savings—if you qualify.

Let’s break down what this means and how to take full advantage.

What Is the SALT Deduction—and What’s New?

The SALT deduction allows homeowners to deduct certain state and local taxes—like property taxes, state income tax, or sales tax—from their federal income taxes.

For years, the deduction was capped at $10,000. But a new IRS rule change, announced in late 2023 and now in effect, boosts that cap to $40,000 for joint filers and $20,000 for individuals—but only in certain states and under specific conditions.

For Chicago homeowners, this change could mean a much larger write-off at tax time.

Example: How Much Could You Save?

Let’s say you paid:

• $7,000 in property taxes

• $13,000 in state income tax

Under the old rule:
You could only deduct $10,000 total.

Under the new cap:
You could now deduct $20,000—potentially doubling your tax benefit.

If you're in a 30% tax bracket, that extra $10,000 in deductions could result in a $3,000 reduction in your federal tax bill. That’s serious homeowner tax savings.

Who Qualifies—and What’s the Catch?

Before you get too excited, here’s the fine print:

✔️ You must itemize your deductions (rather than take the standard deduction)
✔️ The expanded SALT cap phases out once income exceeds $500,000
✔️ This update is temporary—currently valid through 2029
✔️ It applies only in states (like Illinois) that conform with the SALT workaround rules

For most homeowners in Chicago and other high-tax areas, it’s worth running the numbers or talking to a tax advisor to see if itemizing makes sense this year.

Why It Matters for Chicago Real Estate

Higher property tax deductions may make homeownership more financially attractive—especially for move-up buyers and long-time residents paying significant annual taxes.

If you’ve been weighing a renovation, an upgrade, or even selling and buying again, now might be a strategic time to consider your options with these new tax benefits in play.

Plus, if you’re investing in additional properties or short-term rentals, the increased deduction could affect your overall portfolio strategy.

Final Takeaway

The updated SALT deduction isn’t just good news—it’s a major opportunity for Chicago homeowners to reduce their tax burden. If you’re paying sizable state and local taxes, you could now deduct more than ever before—but only if you itemize and qualify.

Understanding how this impacts your tax strategy is key—especially if you’re thinking about buying, selling, or making a move in the next few years.

Ready to Maximize Your Savings?

At The Kernahan Group, we specialize in helping Chicago homeowners make smart real estate decisions—and that includes staying ahead of major tax changes.

Maria and Will Kernahan, your trusted residential property experts, are here to help you evaluate your options.

Reach out to see how we can help you with your taxes and real estate goals.

December Market Update: Chicago Real Estate Trends in Lakeview, Lincoln Park, Logan Square & Near North Side

What does the December data say about neighborhoods like Lakeview, Lincoln Park, Logan Square, and the Near North Side?

In short: It’s still a strong seller’s market in much of the Chicago real estate scene, but serious buyers remain active. Here's what the latest numbers reveal.

Inventory Remains Low, Keeping Sellers in the Driver's Seat

A healthy real estate market typically has about six months of housing supply. Anything less tips the balance in favor of sellers.

Here's where inventory stands:

• Lakeview: 1.3 months

• Lincoln Park: 1.2 months

• Near North Side: 3.4 months

• Logan Square (including Bucktown): 1.1 months

Across the board, inventory remains tight. With the exception of the Near North Side, all areas are deep in seller's market territory. Even the Near North Side, hovering at 3.4 months, still leans toward sellers by national standards.

Median Prices Hold Strong

Despite ongoing affordability pressures, prices in key Chicago neighborhoods are showing resilience:

• Lincoln Park: $765,000

• Logan Square: $690,000

• Lakeview: $545,000

• Near North Side: $449,000

This steady to rising trend highlights sustained demand and buyer confidence in these sought-after locations.

Sellers Are Getting Close to Asking Price

One of the most telling indicators of market strength is the percentage of the last list price that homes actually sell for. Here’s how that looks:

• Lakeview: 100.4%

• Lincoln Park: 100.5%

• Logan Square: 100.7%

• Near North Side: 97.4%

Homes in Lakeview, Lincoln Park, and Logan Square are regularly selling at or slightly above the asking price. That’s a clear signal that well-prepared listings are still commanding top dollar.

What This Means for You

If you're a seller in Logan Square, Lincoln Park, or Lakeview, you're still in an advantageous position. Inventory is tight, demand is solid, and buyers are willing to meet (or exceed) asking prices for the right property.

For buyers, especially those looking in the Near North Side, there may be a bit more room to negotiate. But don’t mistake that for a soft market—competition is still real, and strategic offers are a must.

Ready to Make Your Move?

Whether you're planning to sell or ready to buy, it pays to act with a clear strategy. The Chicago real estate market is active, competitive, and moving fast.

Let’s talk about your goals and create a plan to help you succeed. Reach out today to take the next step.

What Is Earnest Money and How Does It Impact Me as a Buyer?

As a buyer, you’ll encounter the term “earnest money” early in the process—and it’s one of the first signs that you’re ready to commit to a purchase. But how does it work, and what should you expect in our market? Let’s break it down.

What Is Earnest Money?

Earnest money is a deposit you make to show that you're serious about purchasing a property. It’s submitted at the time your contract is fully executed—meaning both you and the seller have signed and agreed on the terms.

In our market, the initial earnest money is typically between $1,000 and $5,000, depending on the purchase price of the property. This money is held in escrow and applied toward your final purchase price.

What Happens After You Submit Initial Earnest Money?

Once the contract is executed, a five-business-day window begins. During this period, you as the buyer have the opportunity to:

• Complete your home inspection

• Have your attorney review the contract

• Decide whether you want to move forward with the purchase

If, for any reason, you choose to cancel the contract within those five business days, you’re entitled to a full refund of your initial earnest money—no questions asked.

What Comes Next: The Balance of Earnest Money

If you approve both the attorney review and the inspection, you’ll then submit the balance of the earnest money, which is typically 5% of the purchase price.

Here’s a simple example:

• For a $1 million purchase, 5% equals $50,000

• If you already submitted $5,000 as initial earnest money

• You’ll bring in a balance of $45,000 to reach the full 5%

This total earnest money amount is then applied toward your down payment or closing funds—it’s not extra money out of pocket.

What About the Down Payment?

While earnest money is part of your overall financial commitment, it’s not your full down payment. We'll dive deeper into how down payments work in a future blog, but for now, just know that your earnest money goes toward it, helping you build toward the full amount due at closing.

Home Buying Questions Answered by Local Experts

Buying a home involves a lot of moving parts, and earnest money is just one of the first steps. As local real estate professionals who work with home buyers every day, we’re here to make the entire journey more transparent and less overwhelming.

Have more questions about earnest money or your next steps as a buyer?
Reach out to us anytime—we’re here to help make your home buying experience seamless from start to finish.

Why Brokerage Matters in Luxury Real Estate

When buying or selling a home, especially at the higher end of the market, who represents you matters. Marketing reach, negotiation leverage, buyer access, and transaction expertise are not created equally across brokerages. The latest 2025 market share data makes this distinction very clear.

Across all price points and especially in the luxury categories, @properties Christie’s International Real Estate continues to lead the market by a significant margin. That leadership translates into real advantages for clients who want maximum exposure, smarter pricing strategy, and access to qualified buyers.

Market Leadership Across All Price Points

In total residential sales volume for 2025, @properties Christie’s International Real Estate captured approximately 13.1 percent of overall market share, representing more than $13.5 billion in closed transactions. This places the firm firmly ahead of every other brokerage in the region.

Market leadership at this scale delivers meaningful benefits for clients:

• A larger active buyer pool creates stronger demand for listings

• Broader referral networks generate qualified leads from outside the local market

• Sophisticated marketing platforms amplify visibility across multiple channels

• Deep internal collaboration improves buyer matching and deal velocity

• Data depth supports more accurate pricing and positioning

Simply put, properties marketed within a dominant brokerage ecosystem receive more eyes, better traction, and stronger negotiating leverage.

Strength in the $1 Million and Above Market

Luxury performance is where brokerage alignment becomes even more important.

In the $1 million and above category, @properties Christie’s captured approximately 26.8 percent of total market share, representing nearly $5.8 billion in luxury transactions. No competitor matched that level of penetration or volume.

Luxury real estate requires a different level of expertise and infrastructure:

• Precise buyer targeting and qualification

• International and relocation exposure

• Discretion and privacy for sensitive transactions

• Sophisticated pricing and launch strategy

• Experienced negotiation in complex deal structures

• Brand credibility that resonates with high net worth buyers

When more than one quarter of all luxury transactions flow through a single brokerage, it signals where serious luxury activity is consistently occurring.

Leadership in the Ultra Luxury Market

The advantage becomes even more dramatic in the ultra luxury category of $5 million and above.

In 2025, @properties Christie’s controlled approximately 40.7 percent of the entire ultra luxury market, closing more than $586 million in transactions. No other brokerage approached this level of market share.

Ultra luxury buyers often come from global networks, private referrals, and discreet channels that require trusted relationships and international visibility. Christie’s global platform connects properties to qualified buyers well beyond the local market while maintaining confidentiality and precision marketing.

For sellers, this expands the buyer universe dramatically. For buyers, it unlocks access to off market opportunities and elite inventory that rarely appears on public platforms.

What This Means for Our Clients

Being aligned with a dominant luxury brokerage delivers measurable advantages:

• Broader exposure to qualified buyers locally and internationally

• Stronger pricing accuracy based on real volume data

• Increased likelihood of competitive offers

• Faster transaction momentum

• Higher confidence in execution and negotiation

• Access to private and off market opportunities

At The Kernahan Group, we combine this powerful platform with highly personalized strategy, neighborhood expertise, and hands on client service. Our clients benefit from global reach paired with local intelligence and thoughtful guidance at every stage of the transaction.

Whether you are considering selling a luxury property or searching for your next home, brokerage alignment is not a small decision. It quietly influences pricing, exposure, leverage, and ultimately your bottom line.

If you would like to understand how this market advantage can work specifically for your property or your purchase strategy, we would be delighted to start that conversation.

The Best Free Things to Do in Chicago This January

January in Chicago gets a bad rap. Yes, it’s cold. Yes, the lake wind has opinions. But the upside? The city quietly becomes a playground of free museums, winter scenery, warm indoor escapes, and surprisingly great events, all without touching your wallet.

If you’re determined to beat cabin fever (or just recover from holiday spending), here’s a curated list of the best free things to do in Chicago this January.

❄️ Embrace the Winter Outside

Ice Skating at Millennium Park

Skating under the skyline is one of those “I can’t believe this is free” Chicago perks. The McCormick Tribune Ice Rink is open seasonally, and admission is free if you bring your own skates (rentals are available for a small fee). Bonus points if you go at dusk when the city lights kick in.

Walk the Lakefront Trail

Yes, it’s brisk. Yes, you should wear actual socks (plural). But winter lakefront walks deliver dramatic skies, frozen shoreline views, and surprisingly peaceful stretches of trail. It’s Chicago at its most cinematic.

Visit Lincoln Park Zoo

One of the few major zoos in the country that’s always free, and winter is arguably the best time to visit. The animals are more active in cool weather, and crowds are refreshingly thin.

Millennium Park + The Bean

Cloud Gate never closes, never charges admission, and never stops being weirdly mesmerizing in fresh snow. If you’ve got visitors in town, this is an easy win.

🖼️ Take Advantage of Free Museum Days

January is museum gold season. Many institutions offer free admission days for Illinois residents.

Common January freebies include:

• Art Institute of Chicago

• Field Museum

• Shedd Aquarium

• Adler Planetarium

• Chicago History Museum

Pro tip: Some free days require advance reservations and ID showing Illinois residency. Check the museum calendars before heading out — and plan weekday visits when possible to avoid crowds.

🌿 Warm Up Indoors (Without Paying)

Garfield Park Conservatory

If January makes you long for sunlight and chlorophyll, this is your sanctuary. Tropical rooms, towering palms, blooming flowers — all free, all year-round.

Lincoln Park Conservatory

A smaller but equally charming escape near the zoo. Perfect for a quick warm-up walk or quiet afternoon reset.

Chicago Cultural Center

Stunning architecture, rotating art exhibits, and free public programming under one of the world’s largest Tiffany glass domes. A hidden gem many locals forget exists.

🎨 Explore the City on Foot

Chicago Riverwalk Winter Stroll

Even in winter, the Riverwalk offers dramatic architecture views and peaceful city energy. Bundle up and treat it like an urban nature walk.

Public Art Walks

Millennium Park sculptures, Loop murals, architectural landmarks — Chicago’s outdoor art collection doesn’t hibernate. Winter light actually makes for gorgeous photos.

🎉 Free Events & Community Programming

Navy Pier

The Pier is always free to enter and often hosts free cultural programming, pop-ups, and indoor events during winter months.

Martin Luther King Jr. Day Events

Mid-January brings free community celebrations, performances, and educational programming across the city, often hosted by libraries, museums, and cultural centers.

💡 A Few Planning Tips

• Layer strategically. Chicago winter doesn’t reward optimism.

• Check museum calendars early. Free days can book up quickly.

• Weekdays are your friend. Quieter, calmer, and easier parking.

• Pair indoor + outdoor activities to make full days without freezing solid.

Final Thought

January doesn’t have to mean hibernation or wallet fatigue. Chicago quietly offers some of its best experiences this month, especially if you know where to look.

If you’re exploring neighborhoods, thinking about making a move this year, or just want local insight beyond tourist lists, feel free to reach out. We’re always happy to talk Chicago, preferably over coffee, indoors, where the wind can’t find us.

The Kernahan Group
We know what’s happening.

What’s Really Happening at Lincoln Yards? A New Chapter for Chicago’s Riverfront

What’s happening to the Lincoln Yards development in Chicago, and what does it mean for the future of the city’s riverfront?

After years of delays and shifting plans, the ambitious Lincoln Yards project is being reimagined. The site is now evolving into multiple developments, including a fresh vision called Foundry Park, reshaping how residents and investors view this prime stretch of the Chicago River.

Early rendering of Lincoln Yards showcasing its original mixed-use riverfront vision.

A Megadevelopment That Never Quite Materialized

Originally launched by developer Sterling Bay, Lincoln Yards was set to be a $6 billion, mixed-use transformation of industrial land between Lincoln Park and Bucktown. With plans for tech hubs, parks, housing, and entertainment venues, it promised to redefine the city’s North Side.

But over time, financing challenges, infrastructure delays, and shifting market conditions stalled progress. As portions of the site were repossessed by lenders, the grand vision began to unravel.

Site map of Foundry Park (red) – Lincoln Yards (orange) via Google Maps

Enter Foundry Park: A New Direction for the North Side

Now, a new player has stepped in. JDL Development is moving forward with a project called Foundry Park on the northern half of the former Lincoln Yards site. This development brings a more grounded and community-forward approach to the area.

Highlights of the Foundry Park plan include:

• Up to 3,000 new residences

• Ground-level retail space

• Expanded green space and potential riverwalk access

• Thoughtful integration with existing neighborhoods

This pivot aligns more closely with what many local residents hoped to see: a vibrant, livable, and scalable neighborhood along the Chicago riverfront.

Overall site plan of Foundry Park by HPA

What About the Rest of Lincoln Yards?

The remainder of the site is still in flux. Other developers are reportedly in talks to acquire different parcels, meaning that Lincoln Yards which was once a single megaproject is now likely to become a collection of distinct but complementary developments.

For anyone watching Chicago’s urban evolution, this is a pivotal moment. It’s a reminder that large-scale city planning is never static and that vision must adapt to economic and community realities.

A Sign of Positive Momentum

Whether you were skeptical of Lincoln Yards or excited by its potential, the emergence of Foundry Park and the piecemeal redevelopment of the site marks real progress. The Chicago riverfront is evolving and opportunities are emerging for residents, investors, and businesses alike.

A Tale of Two Markets: How Holiday Inventory Is Shaping City and Suburban Real Estate

What does today’s inventory really look like—and is the private listing network still the secret goldmine it used to be?

This time of year, there’s more going on than meets the MLS. Or at least, that used to be the case. As the holidays approach, many buyers and sellers assume the market slows to a crawl. But this year, even the private market isn’t overflowing with opportunity.

Let’s take a look at two distinct yet surprisingly similar markets: Lincoln Park in the city, and Winnetka in the suburbs.

Lincoln Park: Urban, Active—and Lean

In Lincoln Park, the condo market is still active—but not deep. With 52 active condo listings and just 18 in the private listing network, the so-called "hidden market" is thinner than you’d expect. That means the private market accounts for only about 26% of what’s available.

It’s a similar story for single-family homes:

• 16 active listings are publicly marketed.

• Only 7 private listings exist off-market.

That’s just a 30% shadow inventory. In years past, you might have seen double or even triple the amount of private inventory compared to what's active. Not this year.

Buyers used to turning to private listings for more variety are finding those options just as scarce.

Winnetka: Suburban Calm, Same Scarcity

Winnetka's single-family market offers a suburban counterpoint—but the inventory story is nearly identical:

• 11 active listings

• 11 private listings

A 50/50 split might seem more balanced, but make no mistake: this is low inventory on both sides. The private market here isn’t booming; it’s simply mirroring a very lean public market.

Similar Markets, Different Motives

While both markets are experiencing low inventory, the drivers aren’t always the same:

• In the city, some sellers are holding back, unsure about timing or whether to go live now or wait until spring.

• In the suburbs, private listings often reflect sellers testing pricing or staying flexible without the pressure of a public launch.

Still, the result is the same: fewer properties overall, no matter where you look.

Why Holiday Inventory Looks Like This

Let’s be honest: the end of the year isn’t when most people think of making a move. But that’s exactly why there’s opportunity.

• Less buyer competition means better negotiation power.

• Motivated sellers want deals done before year-end.

• Private listings offer an edge—but not a surplus.

In short: holiday inventory is thin. Across both the MLS and the private listing network, this is a tight market.

Final Takeaway

The tale of these two markets—urban and suburban—reveals a shared truth: low inventory is defining the season. The private listing network, once a rich source of hidden opportunities, is just as lean as the public side.

Whether you’re in the city or the suburbs, strategy matters more than ever. You need timing. You need access. And you need to know where the few real opportunities are.

Learn how timing the market can help you maximize your home purchase or home sale. Let’s talk strategy before the year wraps up.

Chicago Holiday Lights

Where to See the Most Magical Outdoor Holiday Decor in Chicago and the North Shore

Where can you find the best Christmas lights and outdoor holiday displays around Chicago?

Whether you’re hunting for the ultimate photo-op, planning a cozy evening drive, or just want to soak in the holiday magic, Chicago and the North Shore know how to bring the sparkle. From glittering city blocks to elaborately lit homes in the suburbs, there’s something magical about seeing this area dressed up for the season.

Big Lights, Big City Vibes

Let’s start downtown. Chicago shines this time of year — literally. The Magnificent Mile glows with twinkling lights wrapped around every tree, and storefronts pull out all the stops with window displays that rival Broadway sets. The city’s skyline becomes a backdrop for holiday lights, and you can feel the energy shift as soon as the decorations go up.

If you’re downtown, bundle up and take a stroll along Michigan Avenue, then make your way to the ZooLights at Lincoln Park Zoo. It’s a festive mix of lights, music, and animals , it’s lways a crowd favorite. Even if you’ve been before, it somehow never gets old.

Neighborhoods like Roscoe Village also go all in. Entire blocks seem to compete for who can be the most festive, and you can feel the pride and creativity in every glowing reindeer and synchronized light show.

North Shore = Holiday Magic in Every Driveway

Now let’s head north. Chicago’s North Shore turns into a winter wonderland, with homes that look like they jumped out of a holiday movie. Think twinkling rooflines, oversized ornaments in snowy yards, and front porches wrapped in garlands and greenery.

One of the best parts of the North Shore is how beautifully the holiday lights blend with the landscaping. You’ll see giant evergreens lit up in soft white, entryways framed with pine garlands and ribbon, and entire blocks glowing with that classic warm holiday feel. Some homes go for show-stopping displays, while others keep it simple and elegant — and both styles shine.

Willow Hill Lights in Northbrook is a must-see. It’s a 2.5-mile drive-through experience that’s perfect for families or anyone who wants to stay cozy while taking in over a million lights. Pro tip: grab a hot cocoa before you go.

And don’t miss Lightscape at the Chicago Botanic Garden. It’s a walking path of illuminated trails and glowing archways through the gardens — romantic, peaceful, and seriously photo-worthy.

Tips for Your Own Holiday Lights Tour

• Go early in the season — The best displays go up right after Thanksgiving and stay up through early January.

• Weeknights = fewer crowds — Especially at ticketed events like Lightscape.

• Dress for the weather — It’s Chicago. Enough said.

• Map your stops — Mix in a few city blocks, a couple neighborhoods, and one big event like a drive-through or garden walk.

• Take photos, but stay present — The lights are amazing, but the memories are even better when you’re not glued to your screen.

Final Takeaway

There’s no wrong way to enjoy the holidays in Chicago. Whether you’re exploring decked-out city streets or cruising through glowing suburban neighborhoods, the lights bring people together — and that’s really what the season is all about. So get out there, take it all in, and let yourself feel a little wonder.

Looking to make a move during the holidays or planning for the new year? The Kernahan Group is here to help with all things Chicago real estate, especially in Chicago and the North Shore. Reach out anytime, we’d love to light the way.

November Market Snapshot: Is Chicago Still a Seller’s Market?

What does the latest data tell us about the Chicago real estate market in neighborhoods like Lakeview, Lincoln Park, Logan Square, and the Near North Side?

In short: It’s still a seller’s market in many of Chicago’s most sought-after neighborhoods—but buyers aren’t out of the game. Here's what you need to know based on fresh data for November 2025.

Inventory Is Tight, and That Favors Sellers

Let’s start with the months supply of inventory. A balanced market usually has about 6 months of housing supply. Anything less, and sellers tend to hold the advantage.

Here’s where we stand:

• Lakeview: 1.3 months

• Lincoln Park: 1.1 months

• Near North Side: 3.5 months

• Logan Square (including Bucktown): 1.1 months【11†nUTc-8Z8.pdf†L1-L10】

With the exception of the Near North Side, all these areas are deep in seller’s market territory. Even the Near North Side, at 3.5 months, leans seller-friendly compared to the national average.

Prices Hold Strong (and Even Climb)

If you're wondering what homes are actually selling for:

• Lincoln Park leads with a median sales price of $742,000

• Logan Square follows at $675,000

• Lakeview is close behind at $525,000

• Near North Side rounds out the list at $443,300【12†nUTn-1sj.pdf†L1-L10】

That tells a story of sustained demand. Prices are holding up—and in some areas, climbing—even with rising borrowing costs.

Buyers Are Still Paying Close to List Price

Here’s the stat that separates serious markets from soft ones: percent of original list price received.

The data shows:

• Lakeview: 100.6%

• Lincoln Park: 100.7%

• Near North Side: 97.3%

• Logan Square: 100.8%【10†nUbd-9D7.pdf†L1-L10】

Yes, you read that right. In Lakeview, Lincoln Park, and Logan Square, homes are selling at or slightly above list price. If you’re a seller, that’s music to your ears. If you’re a buyer, it means preparation and strategy are everything.

What This Means for You

If you're planning to sell in the next few months, you’re entering a strong pricing environment—especially if you're in Logan Square, Lincoln Park, or Lakeview. As top Chicago Realtors, we’re seeing well-prepared homes move fast and often spark multiple offers.

On the flip side, buyers have more room to negotiate in the Near North Side, where inventory is higher. That said, serious buyers still need to move quickly and work with agents who know how to position a strong offer.

Let’s Talk Strategy

Whether you're thinking about listing your property or trying to get ahead of other buyers, now's the time to make your move. The Chicago real estate market is competitive, nuanced, and constantly evolving.

At The Kernahan Group, we specialize in helping clients navigate this landscape with confidence. With boots-on-the-ground experience in Lincoln Park, Lakeview, Logan Square, and beyond, we bring the insight you need to act decisively.

Reach out today to discuss your next steps. We’re Will and Maria Kernahan—and we’re here to help you win in this market.

Dibs Parking in Chicago: A Snowy Rite of Passage

What’s the story behind "dibs" — and why is it such a time-honored tradition in Chicago?
In short: you shovel it, you own it. For decades, Chicagoans have claimed their freshly cleared parking spots with folding chairs, bar stools, milk crates, and anything else that says: "Respect the effort." It's a little quirky, a little rebellious, and entirely Chicago.

Where Dibs Began — and Why It Stuck

Dibs has been around since at least the 1967 snowstorm, when a blizzard dropped nearly two feet of snow on the city. People were digging their cars out with whatever they had — shovels, ice scrapers, sheer determination. And once that back-breaking work was done, well, they wanted to keep their spot.

Over the years, what started as a practical move turned into a neighborhood custom. Chicagoans knew: when the snow piles high, so do the folding chairs. From Bridgeport to Rogers Park, you’d find parking spots lovingly marked with patio furniture, buckets, or even Christmas trees.

It wasn’t just about convenience. It was about community respect. Everyone knew the rule — and even if you didn’t like dibs, you understood it.

A Symbol of Chicago Toughness (and Charm)

Dibs isn’t officially sanctioned. In fact, the city technically bans saving spots with personal items. But in practice? It's part of the fabric of winter in Chicago. Think of it as one of those "unwritten rules" that makes this city what it is.

More than that, it’s a symbol of Chicago grit. It says: "I fought the snow. I won. And this chair is my trophy." There's something beautifully democratic about it. Doesn't matter who you are — if you dig out your car, you get your seat at the curb.

Creative Dibs: When Street Parking Becomes Art

While the classic folding chair is the go-to, Chicagoans have taken dibs to a whole new level of creativity. Some of the most memorable dibs markers include:

These displays are more than placeholders. They're winter street art — bold, practical, and weirdly endearing.

Why Dibs Matters When You’re House Hunting

If you're buying or selling in Chicago, traditions like dibs are more than just fun facts — they're part of how neighborhoods work. They tell you about pride of place, community norms, and the kind of hustle that defines city living.

At Kernahan Group, we love helping buyers and sellers understand the heartbeat of a neighborhood — and that includes knowing why there’s a random chair in the street come February.

Want more local insights like this? Follow Kernahan Group for stories, strategies, and real talk about living in Chicago and the North Shore.

Why Listing Your Home Over the Holidays in Chicago Could Be a Genius Move

Ever wondered if listing during the holiday bustle actually makes sense in the Chicago market?

Short answer: yes. It can work brilliantly when executed with the right strategy.

Fewer Buyers, But Less Noise

Most sellers hit pause during the holidays. They assume no one’s shopping. That means fewer listings and less competition. If your home hits the market now, it can be one of the few fresh options buyers see. That’s how you stand out.

And the buyers who are out there? They’re serious. These are motivated buyers with deadlines, relocations, or big plans for the new year. They’re not just browsing — they’re ready to act.

Competitive Market, Committed Buyers

The Chicago and North Shore markets stay active all year long. From Lakeview to Lake Forest, there’s always a buyer watching and waiting for the right home. Fewer new listings just make yours more noticeable.

If your home is priced correctly and shows well, you don’t need a flood of traffic. You need one ready buyer. And this season tends to attract just that.

A Smoother Closing Timeline

Here’s one of the best perks of listing now: you can time the closing for after the holidays.

Most buyers love the idea of locking in a home before January, but they also appreciate a little breathing room. This gives you time to prepare your move, and gives them a fresh start in the new year. Everyone wins.

How to Make It Work

Here’s how to lean into the season and the market:

1. Stage with warmth, not tinsel overload
   Keep your holiday décor simple and elegant. Think soft lights, seasonal greenery, and cozy textures. Let buyers picture themselves celebrating here.

2. Price to meet the market
   Inventory is lower, but buyers still expect value. A well-priced home can quickly capture attention and spark serious interest.

3. Highlight seasonal charm
   Mention what makes your neighborhood special this time of year. Local shops, winter lights, walkable streets — show off the lifestyle your home offers.

4. Promote flexible timing
   Let buyers know they can secure the home now and move after the holidays. That kind of flexibility is appealing in this season of planning and transitions.

The Bottom Line

Selling your home during the holidays isn’t about taking a chance. It’s about stepping into a less crowded market with focused, motivated buyers. With smart pricing, seasonal presentation, and a clear timeline, you can take advantage of the moment.

If you’re thinking about selling in Chicago or the North Shore, now may be the perfect time.

Reach out today if you want a personalized holiday listing strategy and a custom game plan that fits your timeline and your goals.

Can Buyers Still Find Leverage in Lincoln Park's Real Estate Market?

Is it still possible to find buying power in a market where prices are rising and inventory is shrinking?

If you've been watching the Lincoln Park market lately, you know it looks a little intense out there. Prices are climbing, homes are moving fast, and options feel limited. So where does that leave you if you're hoping to buy?

At The Kernahan Group, consistently ranked among Chicago’s best real estate teams, we're not just watching the market — we're in it every day. And we can tell you this: buying power isn't gone, it's just gone a little stealth. You need sharp timing, solid strategy, and a guide who knows how to navigate the nuance.

Yes, Prices Are Up—But That Doesn't Mean Every Home Is Overpriced

Right now, the median sales price in Lincoln Park is around $655,000 — that’s up 8.3% compared to last year. It's a healthy jump. But we’re also seeing plenty of listings that are sitting too long because they launched too high.

That’s your opportunity.

We help our buyers spot those overpriced listings and negotiate below asking — without getting caught in the hype. The key is knowing which homes have leverage built in, even when the market headlines say otherwise.

Some Homes Sell Fast—But Not All of Them

Sure, the average market time is down to 35 days. But averages can be misleading. Some homes are gone in a weekend. Others? They linger because they’re oddly priced, oddly staged, or oddly timed.

We help our buyers read between the lines. When a home sits for a bit, it doesn’t always mean something’s wrong. Sometimes, it’s just waiting for the right buyer to come along with a smart offer. That could be you.

Inventory Is Tight, So You Have to Think Smart—and Fast

With just 91 homes for sale in October (a 27.8% drop year over year), you can’t wait around. But you also shouldn’t settle. We keep a close eye on pre-market whispers, upcoming price drops, and off-market deals. That way, our buyers are often first in line when the right home shows up.

Over-Ask Offers Still Happen—But You Don’t Always Need One

Right now, homes are closing at about 101.1% of asking price. That tells you competition is still real — but it’s not out of control.

When you work with us, we help you gauge how aggressive to be. Is this a "come in hot" situation or a "wait and watch" moment? Our clients win not by outbidding everyone, but by outsmarting the process.

Thinking About Buying? Here’s How to Get Ahead

If Lincoln Park is on your wishlist, here’s how to stay competitive:

• Get fully pre-approved before you even start looking

• Work with a local team who knows the backstory on every block

• Move quickly, but not reactively

• Ask smart questions and make data-driven decisions

• Leverage quieter months (like now) when fewer buyers are active

Buying in a fast-moving market doesn’t have to feel overwhelming. You just need the right approach — and the right team in your corner.

Final Takeaway

Lincoln Park isn’t the easiest market, but it’s still full of opportunity. With a bit of patience, a clear strategy, and some local intel, you can absolutely find the right home without overpaying or over-stressing.

Reach out today to The Kernahan Group at kernahangroup@atproperties.com and let’s make your next move a smart one.