When buying or selling a home, especially at the higher end of the market, who represents you matters. Marketing reach, negotiation leverage, buyer access, and transaction expertise are not created equally across brokerages. The latest 2025 market share data makes this distinction very clear.
Across all price points and especially in the luxury categories, @properties Christie’s International Real Estate continues to lead the market by a significant margin. That leadership translates into real advantages for clients who want maximum exposure, smarter pricing strategy, and access to qualified buyers.
Market Leadership Across All Price Points
In total residential sales volume for 2025, @properties Christie’s International Real Estate captured approximately 13.1 percent of overall market share, representing more than $13.5 billion in closed transactions. This places the firm firmly ahead of every other brokerage in the region.
Market leadership at this scale delivers meaningful benefits for clients:
A larger active buyer pool creates stronger demand for listings
Broader referral networks generate qualified leads from outside the local market
Sophisticated marketing platforms amplify visibility across multiple channels
Deep internal collaboration improves buyer matching and deal velocity
Data depth supports more accurate pricing and positioning
Simply put, properties marketed within a dominant brokerage ecosystem receive more eyes, better traction, and stronger negotiating leverage.
Strength in the $1 Million and Above Market
Luxury performance is where brokerage alignment becomes even more important.
In the $1 million and above category, @properties Christie’s captured approximately 26.8 percent of total market share, representing nearly $5.8 billion in luxury transactions. No competitor matched that level of penetration or volume.
Luxury real estate requires a different level of expertise and infrastructure:
Precise buyer targeting and qualification
International and relocation exposure
Discretion and privacy for sensitive transactions
Sophisticated pricing and launch strategy
Experienced negotiation in complex deal structures
Brand credibility that resonates with high net worth buyers
When more than one quarter of all luxury transactions flow through a single brokerage, it signals where serious luxury activity is consistently occurring.
Leadership in the Ultra Luxury Market
The advantage becomes even more dramatic in the ultra luxury category of $5 million and above.
In 2025, @properties Christie’s controlled approximately 40.7 percent of the entire ultra luxury market, closing more than $586 million in transactions. No other brokerage approached this level of market share.
Ultra luxury buyers often come from global networks, private referrals, and discreet channels that require trusted relationships and international visibility. Christie’s global platform connects properties to qualified buyers well beyond the local market while maintaining confidentiality and precision marketing.
For sellers, this expands the buyer universe dramatically. For buyers, it unlocks access to off market opportunities and elite inventory that rarely appears on public platforms.
What This Means for Our Clients
Being aligned with a dominant luxury brokerage delivers measurable advantages:
Broader exposure to qualified buyers locally and internationally
Stronger pricing accuracy based on real volume data
Increased likelihood of competitive offers
Faster transaction momentum
Higher confidence in execution and negotiation
Access to private and off market opportunities
At The Kernahan Group, we combine this powerful platform with highly personalized strategy, neighborhood expertise, and hands on client service. Our clients benefit from global reach paired with local intelligence and thoughtful guidance at every stage of the transaction.
Whether you are considering selling a luxury property or searching for your next home, brokerage alignment is not a small decision. It quietly influences pricing, exposure, leverage, and ultimately your bottom line.
If you would like to understand how this market advantage can work specifically for your property or your purchase strategy, we would be delighted to start that conversation.